Abbreviation FT / PT
MSc(Mktg) FT

The Master of Science in Marketing programme offers a rigorous and cutting-edge learning experience to enhance student understanding in and consideration of best marketing strategy practices in today's fast-changing economy. It covers marketing trends, analytical frameworks and strategies in Hong Kong, Mainland China and Asia within the changing global context. The MSc(Mktg) programme is composed of three groups of modules including fundamentals and insights; current analytical tools; and integrative framework for managers.

Students need to complete a total of ten 6-credit courses, comprising five core courses (inclusive of one capstone course) and five elective courses. Up to two elective courses may be taken from other taught postgraduate programmes offered by the Faculty.

Mode of Attendance

Full Time (one to two years)

Medium of Instruction
English
Programme Entrance Requirements

1. A recognized Bachelor's degree or equivalent;
2. Statements from two referees; 
3. A TOEFL/IELTS* score if you are not from an English teaching university; and
4. Preferably with two years of business or marketing work experience.

(*A minimum score of 550 (paper-based test) or 80 (internet-based test) in TOEFL, or a minimum overall band of 6 with no subtest lower than 5.5 in IELTS is required.)

Programme Admissions Advisor
Ms Samantha Suen

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